Archive for the 'Media' Category

skillbit and Snow in Seattle

At first blush, it might not seem like snow has that much to do with a product launch, but in the case of skillbit(tm), I was paying very close attention to the weather the entire weekend. Thankfully, the snow held off until today. Sometimes it’s better to be lucky than good.

Even people local to Seattle don’t always fully understand the odd dynamic we have with winter weather here, so I’m going to take the liberty of going all weather geek on you all (hey, Andrew hasn’t cut off my blogging access yet, so why not?) and give you a quick rundown.

First, it helps to understand that to get snow around here usually requires two distinct weather events to end up at the same place, at the same time. This hardly ever happens. Quite regularly, we go through an entire winter without getting both the cold from Canada (or more rarely - from the Alaskan gulf) at precisely the same time as we’re also getting moisture from the southwest. It’s tough for us to simply get cold air that also happens to contain the moisture needed for snow.

So maybe this happens once a year. Once in a while, we get two snow events in a single winter. More than that is practically unheard of.

On top of that, because of how we usually get snow, the snow around here usually either sublimates in the extra cold, dry air that sticks around afterward if it was moisture hit by cold… or gets washed away in a warm rain if the weather events came in reverse order. In either case, it’s all gone in a day or two, much to the disappointment of all the kids.

From there, it’s a rather predictable cascading effect. Now - if you were a city official trying to set spending budgets, would you bother with much in the way of snow removal or sanding equipment? No, you would not. So the roads stay slick.

And of course, drivers get hardly any practice driving around in snow, slush, and ice around here. But the real killer is all the hills. Put all three factors together with the understanding that if you just wait 24 hours, it’ll all be gone, of course everyone stays home. And those who don’t almost always have a problem, even if it’s because someone else didn’t know how to stop on the slick roads.

As tempting as the main roads look, all clear because they’re well traveled and well tended to by the snow equipment, the side streets are the biggest issue. Another kind of a “last mile” problem.

And if you’ve gotten this far and are still wondering what this has to do with Startup Weekend and skillbit, it’s this…

First, if the snow had hit over the weekend as had been originally predicted, it could have made it very problematic for people to get to the Adobe offices. In fact, I left the house a bit more rushed than I’d anticipated because I saw some snow start to fall and couldn’t be sure just how bad it would get. As it happened, traveling to and from Fremont remained easy all weekend - even for those of us who celebrated late into the evening Sunday night. For this we are grateful.

Secondly, with all the havoc that snow can wreak in Western Washington and the rarity of such events, anyone hoping for media coverage (as we were) really wants to avoid trying to get anyone’s attention in the face of a healthy snow event.

The media typically gets all in a frenzy over snow and so we were very glad to not be competing with snow yesterday to get airtime. And it’s a good thing too, because sure enough, the airwaves are filled with “all snow all the time” today. It looks like we may have had our few minutes of fame for now.

This is fine - it gives us a moment to catch our breath. Bash some of the more obvious bugs that are of course still evident this early in the launch. Maybe get some more sleep. And of course start figuring out the next steps for our new product and the new community that created it this past weekend.

There’s a lot of all of this happening today amongst the new skillbit family, and a nice quiet snow day is a perfect way to ease back into the real world. For all of you out on the roads, be careful out there.

News Coverage!

KING aired a pretty good VO-SOT (voice-over, sound on tape - which means an interview and therefore the next best thing to a full package complete with reporter standup) on the  Startup Weekend event and the creation of skillbit ™ and so the crew here is exceptionally happy.  There was much cheering and clapping, seeing and hearing the story. We can’t wait to see it again so we can pinch ourselves and check to see if it is really for real.

About the same time, John Cook posted an extended story on skillbit too. It’s very nice to have garnered so much media coverage so soon. We’re hoping that it helps us springboard our launch once the code is ready to show off to people. Getting this coverage was seriously a team effort; a number of people here worked very hard to make sure that the right people know about us and understand how cool we are.

We rock.

Great Post

So if you want a better flavor of the event - complete with pictures - I highly recommend you check out Anthony’s blog. He’s got great insights.

Nevertheless, mad props to the three Django guys who spent the whole day acting as roving professors — I overheard some of their conversations and they are awesomely critical to the success of the weekend. Great job!

and

The UX team (Cassie, Bob, Adam, Jocelyn, a couple others whose names I didn’t know) did an AWESOME job of putting together a functional diagram for our website, with help from Matt on our team. Everyone loved the specs, especially the developers, who now know what they are supposed to break.

You can also check out Matthew’s blog, which is also has some cool observations.

KING 5 Television Is Here!

One thing we’ve really wanted is some media coverage and so to have a television camera here is totally awesome. A photographer with KING 5 TV, the NBC affiliate here in town is now in the room.

The one thing we asked is that he not disrupt the developers. We’ve identified a couple who could talk to him if he wants but they’re so busy right now that when Andrew asked if the could do a quick 7-minute update, they said, “No way” in that tone of voice that tends to sound a bit gruff at times to non-Dev types.

Don’t know yet which broadcast it’ll hit - but hopefully it’ll get out there and be a nice story.

Back At It

I came in thinking about how I was going to immediately start posting. Instead, before I even had my jacket off and stuff set down, I was in two quick back-to-back meetings. The first was on support costs for the financial model and the second was looking at next steps in BizDev, which includes synching up the actions and public-facing language.

The public-facing language is important - once we got past the thrashing and wheel-spinning yesterday, we started moving pretty quickly, albeit very organically - and the result is a mish-mash of language that’s not yet cohesive. In fact, there were some branding errors that went out in last night’s press releases that have to be corrected now today. Oops. And you know what - these things happen in real life too, so it’s good to notice now, fix it, and move on.

Maybe that’s the motto for how we work - Notice, Fix, Move On

I managed to get some tea in there somewhere too, and some awesome Costco bagels, courtesy nPost, and while I was still not yet set up and connected on the laptop, I took the opportunity to wander through and see what everyone else is up to already this morning.

UserEx is continuing to hash out look and feel with Design and functional specs with Dev Liaison while the Dev folks are off in their corner doing what they do to “make it work”. Wish I could provide more detail on exactly how that’s happening except that in my effort to mostly leave them alone to do their work and as a result, it’s mostly black box to me at the moment. Heck, I only just learned that the D in Django is not silent. Silly me.

Outta Here

Everybody is pretty much packed up and gone. Press releases went out to major local television stations - KING, KOMO, KIRO, and KCPQ - and John Cook. Hans thinks we might have a news crew out here tomorrow. I guess I’d better shower in the morning!

8pm Update

Hitlist is empty! Let’s put some milestones up there!

Biz Dev went to get coffee - fill-in reports two models explored, both broad and vertical. The numbers on the broad play won out. Wow, knowledge-based decision-making at its best!

Design - getting navigation worked out - may have a template complete within the half-hour

Dev - at 7pm, did a post-mortem of previous 8 hrs while having dinner. Found out who knows what (maybe wish we already have the product in play!) . Starting to hear more about functional specs so can figure out how to move forward.

Marketing - competitive analysis done, still working on financial models. Putting finishing touches on the pitch.  Also have a press release completed and ready to send out to major local media outlets tonight with the hope to get someone out tomorrow for coverage.

- Kimm

Falling Behind…

Any falling behind that’s happening right now seems to be primarily on my part for not keeping up with the blogging. More than an hour ago, a Dev guy was explaining to me that they felt they had the data model all worked out and were well on their way to making the payment system usable too.

About then, I got pulled into a PR conversation and when my advice based on all the years I spent in broadcast journalism started making people’s eyes glaze over, we all realized maybe it would be helpful to have me actually doing some of the things needed for that piece of the startup puzzle. Okay… I’m cool with that.

One way or another I’ll get to both the blogging and the PR work I’m diving into. The rest of the room continues to hum.

- Kimm

Feelin’ the Love!

No surprise that people are expressing a lot of excitement over this event. I know I’m excited to see what might happen when we all converge on the Adobe offices tomorrow evening!

And now, in addition to the emails, blogs and media blogs, I got a call today from someone at KOMO Radio, wanting to find people to interview today for a story to be aired tomorrow morning.

If you’re available, give me a shout at kimmv@soaringmountain.com - I’ll put you in touch with Jon.

Kimm